Development Film Kaizen Marketing 
Harvard Business Review
JULY 17, 2012
The better we know and understand who customers want to become, the better we can invest and develop the innovations necessary to get them there. To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" Call it "customer kaizen.".
Harvard Business Review
JULY 17, 2012
The better we know and understand who customers want to become, the better we can invest and develop the innovations necessary to get them there. To see customers as the assets they really are, the strategic design and marketing question must shift from "What's the new value of the innovation?" Call it "customer kaizen.".
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