Leading Blog

FEBRUARY 5, 2021

Finally, leaders must develop a culture that communicates the organization’s vision and strategy. The Mafia, Hells Angels, and the Sinaloa Cartel had different missions and strategies, and so their leaders developed unique corporate governance schemes. Then these individuals’ performance must be measured and rewarded.

P&L 327

P&L Franchising Leadership Forrester 327

Harvard Business Review

JULY 17, 2014

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

APRIL 18, 2011

Over the past five years, we have followed the rise of customer experience efforts from small outposts to central players in executing company strategies, especially as firms have faced growing challenges in maintaining meaningful differentiation based on product innovation alone. Our organizational culture wasn't optimal to say the least.

B2C 15

B2C B2B Forrester Budgeting 15