Development Finance Management Maslow 
Harvard Business Review
NOVEMBER 5, 2012
We found that boards tend to progress from good-to-great along a four-phase continuum: 1) foundational, 2) developed, 3) advanced, and 4) strategic. The continuum essentially represents a corporate hierarchy of needs, akin to the famous personal-development hierarchy created by psychologist Abraham Maslow.
Harvard Business Review
SEPTEMBER 1, 2011
Whether developing a new venture, managing an internal corporate innovation initiative, or working to develop globally successful product and service designs (my profession), nothing is more important than understanding what people need and desire in context of what the competition is providing. So what do you do?
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