Harvard Business Review

APRIL 2, 2012

If you're an experienced professional, it can be tough to find a job in today's market. She was a training manager for a large corporation, advising middle and senior managers on career development. Located at the home office, she developed long-term relationship with her clients. Looking for a job was harder than Sally thought.

Marketing 15

Marketing CPA Outsourcing Forrester 15

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 10

Finance Marketing P&L ROI 10

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 16

B2B Forrester Media Content 16

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

SEPTEMBER 29, 2014

One-third of all products are delivered late or incomplete due to an inability or delay in decision-making, according to research from Forrester Consulting and Jama Software. According to Forrester , for every hour a product teams spends on heads-down work, they spend 48 minutes waiting on decisions. That equates to more than 3.5

Company 8

Company Forrester Software Technology 8

Harvard Business Review

APRIL 19, 2016

Winning over Indian consumers seems to officially have become one of the global tech industry’s Next Big Things. becoming the second largest smartphone market in the world. Forrester Research reports that online spending in India will grow to nearly $75 billion by 2020, from $12.1 Although only one-fifth of its 1.3

Price 8

Price Globalization Forrester Marketing 8