Strategy Driven

MARCH 15, 2023

It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy. Leverage customer trends and marketing forecasting to improve your advertising campaigns. Well-trained sales reps will easily achieve their daily goals.

Retail 102

Retail Tips Succession Management 102

Harvard Business Review

NOVEMBER 8, 2016

Sales reps, according to Forrester , tend to prioritize a sales agenda over solving a customer’s problem. If organizations don’t change their outdated thinking and create effective sales models for today’s digital era, Forrester warns that 1 million B2B salespeople will lose their jobs to self-service e-commerce by 2020.

B2B 18

B2B Forrester Media Content 18

Harvard Business Review

MARCH 28, 2018

Healthcare data is also highly prized on the black market because there are so many lucrative ways to use it fraudulently, so it’s often a more attractive target than financial or other personal data. Develop Content That’s Worthy of Attention. That said, it seems much lower on the priority list than it should be.

Health Care 9

Health Care Forrester Policies Tactics 9

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. They also believe that innovation will help them achieve these lofty goals — and they''re investing accordingly.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 14, 2016

Of course, digital technology can be used to improve or augment existing ways of operating, but it also opens entirely new ways of doing business based on digital networks like Uber, Airbnb, Yelp, and the Apple Developer Network — which is where a great deal of the digital value resides. Are you really bought in, and is your team?

Business Model 8

Business Model Human Capital Real Estate Forrester 8

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. .”

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

APRIL 18, 2011

While many of these executives hold the title of Chief Customer Officer, others go by names like Chief Client Officer (at OptumHealth), Chief Experience Officer (at Cigna), Executive Vice President, Member Experience (at USAA), or Chief Global Customer and Marketing Officer (at Dunkin' Brands). Senior leaders are in a new position.

B2C 14

B2C B2B Forrester Budgeting 14