Development Forrester Long-term Technology 
Harvard Business Review
JUNE 27, 2013
In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?
Harvard Business Review
JULY 17, 2014
Likewise, marketing wants to clearly quantify the impact of its long-term branding efforts while finance is more focused on macro-economic drivers of marketing performance, such as interest rates, employment levels, inflation and retail sales. This has spurred re-thinks that include changes to key executive relationships.
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Harvard Business Review
SEPTEMBER 20, 2016
The key to identifying and addressing at-risk employees before a breach or incident occurs is to focus as much on understanding and anticipating human behavior as on shoring up technological defenses. As Forrester’s July 2016 Hunting Insider Threats report states, “Insiders are people, not computers.
Harvard Business Review
AUGUST 9, 2011
These ideas are better than your more linear, long-term product ideas, and they're easier to bring to market. We've blogged elsewhere on the topic ; let me share some more details with those who aren't reading Forrester's research. Because we think we're on to something, we're trying to get the word out.
Harvard Business Review
APRIL 18, 2011
That may not be a good thing: as Forrester analyst Paul Hagen writes in his post analyzing the growth of "Chief Customer Officers," some observers worry it's simply the latest fad, a flavor-of-the-month management fix that will have limited long-term impact. The focus on experience is also a function of economic development.
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