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Twitter (X) Has a People Leadership Problem, Not a Branding Problem.

Modern Servant Leader

Then he developed a reputation for mistreating those who remained. Big Plans for Massive Development Musk and Yaccarino rebranded Twitter as the “X” app yesterday. Forrester VP, Mike Proulx predicts X will shutter or be acquired within 12 months. Their problem is not branding – it’s leadership.

Brand 130
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Complimentary Resource – Forrester Research Report: The Business Impact of Mobile Engagement

Strategy Driven

Forrester Research Report : The Business Impact of Mobile Engagement. Even at this early stage of development, you can see positive impacts of mobile engagement in apps from General Electric, Trane, and Uber Technologies. Click here for more information on Forrester Research Report : The Business Impact of Mobile Engagement.

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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning. Top 10 Trends in Email, Mobile & Social Marketing.

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Engaging Employees in Health Care Data Security

Harvard Business Review

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies. What behaviors are we hoping for?