Leading Blog

SEPTEMBER 2, 2019

As a business, the challenge is how to best use this technology to promote ideas and products. A survey of 4500 people in 2017 by Forrester Research found that some 36 percent of adults say they actually prefer using digital customer service—including bots—over interacting with a human.”.

Brand 281

Brand Forrester Influence Advertising 281

Strategy Driven

MARCH 15, 2023

In January 2022, 54% of customers searched for their desired products online, but planned to buy them in-store over the next year. Knowing your customers will help you determine what to name your brand, the locations ideal for business, and the kind of products to sell. So, know your audience before selling to them.

Retail 103

Retail Tips Succession Management 103

Coaching Tip

JANUARY 26, 2013

Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr.,

Forrester 130

Forrester Brand Cooper Executive Coaching 130

Skip Prichard

JULY 19, 2021

His book, Lessons from the Navy: How to Earn Trust, Lead Teams, and Achieve Organizational Excellence is loaded with advice to help all leaders aspiring to operate at the highest levels. Leadership is about showing common courtesies, caring and encouraging the growth and development of those whom you lead. Naval Hospital Rota, Spain.

Leadership 133

Leadership Crisis Learning-by-Doing Team 133

Harvard Business Review

OCTOBER 19, 2012

Redmond's three-years-in-the-making answer to the iPad, the Surface, is a high-risk product that is self-cannibalizing, says Sarah Rotman Epps on her Forrester blog. To make Surface a success, Microsoft would need to aggressively expand distribution, which would alienate OEMs in its partner ecosystem. A COZY SPOT.

Forrester 8

Forrester Survey Policies System 8

Harvard Business Review

APRIL 18, 2011

Over the past five years, we have followed the rise of customer experience efforts from small outposts to central players in executing company strategies, especially as firms have faced growing challenges in maintaining meaningful differentiation based on product innovation alone. They have power and influence resources.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8