Chartered Management Institute

NOVEMBER 15, 2023

Mellisa Patrick CMgr MCMI, CMI’s programme development manager, attended the event to engage with potential new partners, including universities, colleges, and technical and vocational education and training (TVET) providers. We look forward to more collaborations with different organisations and insightful engagement events in the new year!

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. I believe it will power the future — not just in poor countries, but everywhere.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

APRIL 16, 2012

But that is not the story in developing markets, where these top-of-the-line products don't fare nearly as well. Second, P&G leveraged these insights — and its world-class design capabilities — to develop, from a blank sheet, a new shaving tool to meet the specific needs of this consumer. He is a consultant at L.E.K.

Innovation 13

Innovation Glocalization Supply Chain Retail 13