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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key.

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How to Innovate When You're Not the Big Boss

Harvard Business Review

Given the unrelenting pace of change surrounding organizations in virtually every industry, companies are looking for executives who know how to innovate and introduce change, not simply caretakers who can manage the status quo. Senior management doesn't really encourage innovation, you'll hear. They won't let me take risks."

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Avoid the Deadly Temptations that Derail Innovators

Harvard Business Review

Any promising new initiative — a stand-alone business venture or an innovation in an established organization — hits roadblocks and unexpected obstacles. Recently I''ve advised entrepreneurs and innovators about a different, seemingly better, dilemma: pop-up opportunities that look like short cuts to success.

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. For more than a decade, Linkin Park and Machine Shop enjoyed success and continued to innovate. of course). of course).

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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

UK retail, like the rest of the developed world, is witnessing a few big long-term trends. Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. Everyone shops at Aldi. billion to $8.6

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Are You Fighting the Future or Adapting To It?

Harvard Business Review

In our book Repeatability , Chris Zook and I show how top-performing companies typically develop repeatable models that incorporate their strategy in front-line activities. One path to this third goal — call it Type 1 feedback — is closed-loop communication with customers.

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Retail Revolution: We Ain't Seen Nothing Yet

Harvard Business Review

With six to eight boutiques opening every day, at prices 50 percent below retail, Mack says the goal is to make every day "Black Friday" — without selling out too fast given the 72-hour lifetime of each boutique. Like Bag Borrow or Steal (another rental player), RTR enables time-sharing of merchandise.

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