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10 TED Talks to Help You Reimagine Your Business

Harvard Business Review

FEBRUARY 27, 2013

Seth Godin: The tribes we lead. Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. He creates a vision for the world that is led by the brands that can develop, nurture and build a tribe of followers.

Godin 8
Godin Open-book Mass Marketing Creativity 8
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The $300 House: The Marketing Challenge

Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. So Acumen finds entrepreneurs on site in the developing world, funds them, teaches them and pushes them to build really big organizations. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets.

Marketing 14
Marketing Mass Marketing Early Adopters Venture Capitalist 14
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