An Inside View of How LVMH Makes Luxury More Sustainable
Harvard Business Review
JANUARY 11, 2017
Charles Gibb, Belvedere’s CEO, says it made a strategic choice to invest in this project, even though it had a longer payback period than normal. Environmental exec Sylvie Benard comments that changing behavior can take a few years, and you have to keep hammering home the message and “find the right moment” to act.
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