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Breaking the Rules

You're Not the Boss of Me

As they often say in retail stores about handling merchandise, “ If you break it you own it”. Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. Breaking an established rule usually comes with a measure of risk. What do you think?

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Only legal, finance, and human resources still reported back to headquarters.

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Why Your Company Culture Should Match Your Brand

Harvard Business Review

Ask people how to develop a good corporate culture, and most of them will immediately suggest offering generous employee benefits, like they do at Starbucks, or letting people dress casually, as Southwest Airlines does. How you operate on the inside should be inextricably linked with how you want to be perceived on the outside.

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