Leading Blog

NOVEMBER 5, 2018

It requires skills that too few have developed. Corporate anthropologists, like traditional anthropologists, explains Andi Simon in On the Brink , look “at a company as a new and unfamiliar culture” to arrive at fresh insights. Simon says she is amazed at how often we miss what is right in front of us. Find their pain points.

Innovation 303

Innovation Simon Case Study Storytelling 303

Women on Business

JANUARY 11, 2011

According to author and thought leader Simon Sinek, people buy the “why.” While most companies explain that they make great products, Apple is unique in that they begin by telling the consumer “ why ” they make their products. By Maribeth Kuzmeski Why do people do business with you? Many times it doesn’t seem clearly defined.

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Press Release Discount PR Marketing Strategy 167

CoachStation

MARCH 7, 2016

Finally, it has forced me to think about and clearly articulate answers to the excellent questions that Maddy had developed. If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. What does that even mean?

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Self-aware Ethics Tools Finance 146

Women in the LEAD

JUNE 25, 2010

Over the years, I found this process of positive thinking very productive in shaping the future it works for individuals, for communities, for nations, and the world too! when I've let my fear and disbelief take over, ever so subtly, leading to disappointments and sadness.

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Simon Video Film Positioning 40