Development Innovation Leadership Reis 
Rajesh Setty
JULY 16, 2013
Although Steve Blank and Eric Reis have made customer development and lean startup methodology household names in the startup ecosystem, there is still a lot of reluctance from entrepreneurs to actively start talking to target customers early in the Lifecycle of a company. How do you do this?
Harvard Business Review
FEBRUARY 25, 2014
Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.
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