Harvard Business Review

JULY 15, 2014

Given how fashionable storytelling is today, you’d think every market-centered company would have a person like this on staff to manage the collective memory of its brand. Given the skills and span of responsibility required, this function should sit in the marketing department. But in my experience, not many do, and that’s a shame.

Marketing 12

Marketing Storytelling Brand Marketing Mix 12

Deming Institute

FEBRUARY 15, 2016

The SME deck is to be developed in two months, with weekly two hours meetings, on-line or face to face depending on the location of my clients. 4) Develop an org chart to assign responsibilities and communicate it to everyone. Marketing mix. 6 Sigma Statistical tools to analyze Market data BCG matrix. Customers.

Deming 28

Deming SWOT Root Cause Analysis TRIZ 28

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Combine social media with traditional marketing techniques for breakthrough results! Perfect your marketing mix and win with …And the Clients Went Wild!

Wilde 62

Wilde Tactics Advertising Brand 62

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change.

CEO 9

CEO Marketing Hotels Long-term 9

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. But if you want to truly be disruptive, it’s time to rethink owned media and make it a more strategic part of your marketing mix.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MARCH 29, 2013

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. Though the ad never aired in China, the use of Gere, a pro-Tibet activist, outraged Chinese consumers and caused Fiat to lose traction in the booming Chinese auto market.

Advertising 8

Advertising Glocalization Globalization Brand 8