Remove Development Remove Innovation Remove Niche Marketing Remove Operations
article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Innovate: Your brand will have at best a limited shelf life if a culture of innovation doesn’t pervade your business. Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace.

Brand 271
article thumbnail

0511 | Larry Downes: Full Transcript

LDRLB

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

When innovations threaten to disrupt an industry by replacing an old business model with a new one, incumbents need to invest in that model in order to survive. But what if an innovation poses a threat, and you can’t yet tell whether it has genuinely transformative potential? Fuse/Getty Images. These are rarely studied questions.

article thumbnail

Why Apple Has to Become More Open

Harvard Business Review

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

article thumbnail

Why Apple Has to Become More Open

Harvard Business Review

Apple is probably the most successful and innovative company on earth over the past decade, and it's extremely closed and secretive. That can be a powerful marketing technique if you have the market muscle to pull it off. Then to your credit, you bring up the paradox yourself. What's up with that?

article thumbnail

The Big Picture of Business: The Realities of Networking

Strategy Driven

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in Running the business Financial People Business development Body of Knowledge The Big Picture No single branch (business component) constitutes a healthy tree. They cannot be all things to all people. Social Networkers.

article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105