“Our new service tested off the charts — more than 5% of customers we surveyed said they would buy it,” one reader at a not-for-profit organization emailed me. “We launched it. The results were disappointing.”
Four Simple Low Resolution Innovation Tests
“Our new service tested off the charts — more than 5% of customers we surveyed said they would buy it,” one reader at a not-for-profit organization emailed me. “We launched it. The results were disappointing.” Remember, customers lie. Not maliciously, but they lie. The reader learned that lesson the hard way. For his next idea […]
June 13, 2011
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.