GE's Eco-Innovation Platform
Harvard Business Review
OCTOBER 26, 2011
This candid admission comes from Beth Comstock, GE's Chief Marketing Officer. GE and its venture capital (VC) partners such as Kleiner Perkins and Rockport Capital have invested $134 million (of $200 million allocated) in a small selection of these businesses. "We're looking for new models of innovation. Most definitely.
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