Women on Business

JANUARY 17, 2011

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133

Price Press Release Discount PR 133

Strategy Driven

NOVEMBER 29, 2010

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

FEBRUARY 7, 2011

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn’t mean you have to take an either/or approach between it and more traditional methods. Do what works! Not necessarily.

Wilde 50

Wilde Newsletter Marketing Motivation 50

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. Develop—and stick to—a marketing blueprint. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

APRIL 30, 2013

For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. We''ve reshaped our marketing mix to reflect this new patient behavior. But it actually creates freedom within a structure.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8