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What Data-Obsessed Marketers Don’t Understand

Harvard Business Review

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.

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More than One Way to Organize a Business

Thin Difference

Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Concern for community: Cooperatives work for the sustainable development of their communities through policies approved by their members.