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Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I.

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Cracking the Behavior Code

Great Leadership By Dan

We can talk all we want, but w hat our managers, employees, and customers do is mission critical to business success. Marketers claim that cajoling in just the right way will get things done. A corollary applies to our organizations: “Nothing happens until someone does something.” Perhaps more than anything, behavior matters.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Retailers combine data on demographics and weather to predict sales and develop merchandising plans. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. One area so far relatively untouched is change management.

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What Is The Future Of Ageing Populations?

The Horizons Tracker

The report revolves around 22 peer-reviewed evidence reviews and expert meetings that aimed to debate everything from health and care to housing. Much has already been done to help position the UK to manage the ensuing future challenges of an ageing population,” the authors conclude. Connectivity. .

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How to Manage a Toxic Employee

Harvard Business Review

” Of course, your first step as a manager should be to avoid hiring toxic people in the first place , but once they’re on your team, it can be hard to get rid of them. “A manager can use this information to coach the person, or suggest resources to help address the root of the problem.”

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Simple Digital Technologies Can Reduce Health Care Costs

Harvard Business Review

More than two-thirds of large businesses now offer disease-management programs , but most of these are bricks-and-mortar services that can be converted to better-studied, cheaper, and more effective digital therapeutics. Digital therapeutics are being developed and clinically validated for smoking cessation. Insight Center. of the U.S.

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Will You Be Writing Off Your Investment in Egypt?

Harvard Business Review

With political upheaval roiling the streets of Cairo, the first concern of top management in many multinationals is to get their employees and their families out of Egypt safely. The highest estimate that we could find from recent, peer-reviewed studies was a 1.08 Certainly the money at stake is substantial. percent per annum.).

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