Development Management Marketing Sull 
Leading Blog
AUGUST 30, 2023
When this happens, they are at risk for what Donald Sull calls in Revival of the Fittest , active inertia. He explains what happens: Managers get trapped by success, a condition that I call active inertia , or management’s tendency to respond to the most disruptive changes by accelerating activities that succeeded in the past.
LDRLB
AUGUST 4, 2015
Donald Sull is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management. In this interview, we talk about the complexity that surrounds all of us, and how by developing a few simple yet effective rules, people can best even the most complex problems.
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