Remove Development Remove Marketing Remove Mission Statement Remove Technology
article thumbnail

Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

article thumbnail

How to Develop a Clear Brand Strategy

Strategy Driven

Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project. Implicit in this promise is also a marketing angle, a differential that separates one brand from another. This is relevant in every walk of life, including brand marketing and advertising. Employee Involvement.

Brand 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Become a Brand Renegade

Leading Blog

We updated health and safety procedures, employed technology to streamline billing and appointment scheduling, digitized our designs, added retail elements, and provided respectable wages for our artists and employees to let them know their importance to the business. Create a mission statement that goes beyond the basics.

Brand 290
article thumbnail

7 Considerations When Opening An Auto Repair Shop

Strategy Driven

Understanding the local market can give you a better idea of the types of services and pricing that you should offer. Your plan should include a mission statement, potential services and costs, marketing strategies, operational procedures, financial projections , and long-term goals. Create an Effective Business Plan.

article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
article thumbnail

The Secrets to a Successful Business

Strategy Driven

You can create a vision statement for your business by answering the following questions: What kind of company do you want to be? When creating a mission statement, ask yourself the following questions: What problem does my company solve, or how does my product improve people’s lives? Have a Strong Marketing Strategy.

article thumbnail

Interview Question: “Why Do You Want This Job”

HR Digest

This will help you develop a tailored response that demonstrates how your skills and experience match what they see in a candidate. . If you can, try to relate your answer to the company values or mission statement. “I possess a rare skill set which combines programming and marketing experience. ” .