Harvard Business Review

MAY 31, 2011

Now, well over a decade later, as developing-economy competitors take the lead, U.S. The company appeared at this year's International Auto Show in Detroit with a mid-sized hybrid car that, at under $30,000, has better fuel efficiency than any other such product in the world. companies still don't get it. BYD of China can.

Incubator 13

Incubator Business Model Mass Marketing Globalization 13

Harvard Business Review

APRIL 23, 2013

In February, as part of an FAA spending bill, Congress ordered the agency to develop rules by 2015 that would allow military, commercial, and privately-owned drones to operate in U.S. Thus, mass-market drones clearly hold potential for what Paul Nunes and I call "big bang disruption."

Mass Marketing 8

Mass Marketing Technology Long-term Innovation 8

Harvard Business Review

AUGUST 8, 2011

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

Customer Intimacy 14

Customer Intimacy How To Mass Marketing System 14

Harvard Business Review

MARCH 12, 2018

Developing what we call an “M&A strategy for talent” is one way to overcome this. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

NOVEMBER 4, 2011

At RoboBusiness this week, a conference devoted to the business and technology of robots, the revelation for me was not just how far robotic capabilities have come but also the range of problems robots are already helping to solve. Take the robot developed by a team at Carnegie Mellon's Robotics Institute to assist in autism research.

Mass Marketing 9

Mass Marketing CEO Technology Conference 9

Harvard Business Review

NOVEMBER 30, 2016

Ideally, these warnings provide requisite risk information, allowing people to decide for themselves whether an activity or a product’s benefits outweigh its risks, whether to take those risks, and, if so, with what precautions. Warnings on widely used consumer products are a relatively new phenomenon. How did we get here?

Chemicals 8

Chemicals Mass Marketing System Policies 8

Harvard Business Review

JANUARY 1, 2013

Economic and technological changes are reshaping the nature of work. Having a great job does not guarantee your career success; your competence no longer depends on what you know; and being an affluent consumer matters less than becoming a sought-after product. Self-branding is about being a signal in the noise of human capital.

Human Capital 12

Human Capital Brand Mass Marketing Reputation 12

Harvard Business Review

DECEMBER 17, 2012

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Successful firms have an established customer base, most of whom are satisfied with the products they are purchasing. They make products that they want to use.

Christensen 8

Christensen Disruptive Innovation Mass Marketing Wireless 8

Harvard Business Review

APRIL 13, 2015

When markets or technologies change, it often requires entire segments of the value network to be reimagined. The GUI challenged the assumption that only computer programmers could harness computers, and gave rise to a slew of new products and businesses. The types of tools that developers need will change.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Besides Dr Reddy's, several leading Indian firms are pioneering polycentric innovation: Tata Motors.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. He creates a vision for the world that is led by the brands that can develop, nurture and build a tribe of followers. Seth Godin: The tribes we lead. and who you spend them on.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

JUNE 15, 2017

PepsiCo developed an entire line of snack foods, Kurkure, just for India, while Whirlpool designed its washing machines to attract Indian buyers who preferred hand washing. For example, Suzuki, known in America for its motorcycles, holds 47% market share in India’s car market. 5 — It’s a Long Game.

CEO 9

CEO Long-term Short-term Mass Marketing 9

Harvard Business Review

DECEMBER 2, 2010

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.)

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

MARCH 16, 2016

auto distribution system, summed up the car buyer’s challenge well : “The automobile…is a highly complex mechanical product. To improve retention rates, dealers must create welcoming sales cultures, institute flexible hours, and invest in the development of their sales reps. He depends on his dealer.”

Price 8

Price Automotive Mass Marketing Industry 8

Harvard Business Review

JUNE 7, 2013

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.

Mass Marketing 8

Mass Marketing Transportation Depreciation Short-term 8