Strategy Driven

MAY 29, 2015

To succeed, it needs to be more than an advertising and direct marketing campaign. Business relationship building is considered an ongoing process, not a "once in awhile" action or marketing gimmick. Making sales calls (mandated or voluntarily) does not constitute relationship building. First Attempts. All share risks equally.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.

Brand 68

Brand Examples Career Godin 68

Strategy Driven

AUGUST 3, 2012

Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

NOVEMBER 12, 2015

Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials. Less is more.

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8

Harvard Business Review

MAY 21, 2018

To uncover the human facets and the consistent challenges of M&A, I interviewed 55 executives from multinational to small- to medium-size companies all over the world. executives versus frontline employees. When a new direction was chosen, it would reflect the best elements of both cultures and operating approaches.”

Company 8

Company Direct Marketing Execution Taylorism 8

Harvard Business Review

FEBRUARY 14, 2014

Marketing leaders are finding it difficult to acquire the right analytical talent. senior marketers believe they have the right talent. And yet analytic skill is a must for effective marketing. In the big data talent wars, most companies feel they’re losing. In the latest CMO Survey, only 3.4% So how do you find those people?

Direct Marketing 8

Direct Marketing Talent Management Marketing Human Resources 8

Harvard Business Review

OCTOBER 23, 2014

As one senior executive sadly said to me, “There is no time in the year anymore when things quiet down.”. Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. Sales was still dependent on them to do the traditional marketing activities.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

APRIL 29, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. One direct marketer learned this the hard way.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

JANUARY 26, 2011

I'm the owner of Grand Circle Travel , a $600 million international tour operator for Americans 50+, and like many executives, I've found that in my business, alignment with my company's culture and values counts far more than do skills or experience. In most cases, if an associate shares our values, we can teach the job skills.

Skills 15

Skills Company Teamwork Travel 15