Lead Change Blog

JULY 25, 2016

Seasoned CEOs, hired for their industry experience and leadership abilities, may never actually have had to pivot and innovate in the way that today’s world requires: agile, fast, and iterative. At one conference I attended (the Direct Marketing Association, no less!) Fortune 1000 CEOs should be no different.

CEO 150

CEO Short-term Long-term Conference 150

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. Training and Development Announcement: Keep your team informed and on the rise by highlighting training and development opportunities.

Newsletter 64

Newsletter Team How To Creativity 64

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). Where has time gone. About the Author As President and Co-founder of ACI Telecentrics, Inc.,

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

OCTOBER 23, 2014

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. In the face of this new reality, the marketing leadership team realized that many of their traditional face-to-face activities were no longer sufficient.

Team 9

Team Short-term Attrition Marketing 9

Strategy Driven

AUGUST 3, 2012

Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. You contribute much to the economy.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

FEBRUARY 3, 2012

Pointers on training staff and volunteers as media spokespersons. Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing. Staff Training Program. Training and testing. Benchmarks for measurement. Policies and Procedures. Investor Relations Program.

Positioning 50

Positioning Company Strategic Planning Guidelines 50