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How to Effectively Market Your Small Business

Strategy Driven

MARCH 19, 2020

Profile Target Markets. The better you understand your target market , the better you will be able to market to them with relevant content and messaging on the right platforms. To maximize ROI and enjoy higher conversion rates, you need to avoid unnecessary exposure. Decide on Your Marketing Avenues.

Marketing 67
Marketing ROI Audience How To 67
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience.

Brand 8
Brand Storytelling Trout Retail 8
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