The Horizons Tracker
JUNE 2, 2020
The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
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CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Technology and its role in travel 2.0 Where has time gone. You know the work of calling on Senior Citizens. Pulse Meme Feed What Is Your Brand Against?
Harvard Business Review
OCTOBER 23, 2014
They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways.
Strategy Driven
AUGUST 3, 2012
Branch 2: Environmental, safety, IT systems design and computer software, training for computers and technology, architecture, engineering and legal. Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. You employ state-of-the-art technology and are in the vanguard of your industry. Advertising is a process, part of marketing and a cousin of sales.
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