article thumbnail

AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Technology and its role in travel 2.0 Where has time gone.

article thumbnail

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. Wendy Enelow "Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards.

Brand 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make Your Competition Work for You

Harvard Business Review

For instance, Dell and HP are both strong competitors on notebook computers, but they offer Intel processors , rather than building their own, to keep component costs down and broaden their application market through compatibility. Upsell related products after the initial sale. Cross endorsement.

Travel 15
article thumbnail

How My Company Hires for Culture First, Skills Second

Harvard Business Review

No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. No two organizations' hiring processes are alike. Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions.

Skills 15
article thumbnail

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Likewise, the Guinness Storehouse has been a big success for Diageo, and was recently named by World Travel Awards judges as the best tourist attraction in all of Europe , beating out the Eiffel Tower, the Roman Colosseum and Buckingham Palace.

Brand 8