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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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N2Growth Blog

magazine’s offering of information, products, services, and online tools for business or management. Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality.

Directory 167
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Find Your Small Business Loans and Grants Here :: Women on Business

Women on Business

Of course, you’ll need to read the eligibility requirements for each program, but the tool provides a great place to start your search! What sites do you recommend for finding financing for small businesses? Hat tip to businessjournals.com for this story.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Five Great Ways to Earn Extra Money in 2010 :: Women on Business

Women on Business

Set up a mobile carpet cleaning or car detailing business, and use a business networking tool to network or join your local business community to spread the word about your services. Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices.

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Top 10 US Cities to Capture Small Business Recovery Act Dollars.

Women on Business

If your small business plan can move the nation forward, you’re a step closer to winning Uncle Sam’s financing and support. To get started, market your services online with a SEO friendly Website design. Ten Best Cities to Stage an Economic Revival Location is the other piece of the stimulus puzzle.

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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

Social Media is a tool. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan.

Media 198