Directory Human Resources Marketing Tools 
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
JANUARY 23, 2011
Of course, you’ll need to read the eligibility requirements for each program, but the tool provides a great place to start your search! You simply answer 14 questions using the digital search form and a list of loans and grants from federal and state agencies that you might qualify is returned to you immediately.
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Women on Business
DECEMBER 21, 2010
So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.
Women on Business
JANUARY 3, 2011
Set up a mobile carpet cleaning or car detailing business, and use a business networking tool to network or join your local business community to spread the word about your services. Offer your services for website design , IT Consulting , or Internet Marketing. Market your service to small businesses, and people with home offices.
Women on Business
DECEMBER 17, 2010
Social Media is a tool. I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan.
Women on Business
JANUARY 8, 2011
Because I use delicious to publish to other channels, like a blog, a specifically-tagged page on my corporate site, or my Facebook page, the tool extends my ability to get the message out about my company’s services, blog posts I’ve written, or items I’d like to share to my profile. I invite you to do the same!
Women on Business
JANUARY 10, 2011
This is such a beneficial tool for online networking, and I continue to use it for strictly business use. When you use the tool to connect with people you know, like, and/or trust, you’ll have a better quality of connections and a better “feel&# for what is happening within your network. Few connections = few opportunities.
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