Beware of Innovations from Daily-Deal Sites
Harvard Business Review
MARCH 25, 2011
Even when sweetened with incentives for repeat purchasers, jazzed up with time- or item-specific discounts, or offered through location-aware mobile devices, all daily deals are simply price promotions. But merchants should be cautious and skeptical about these innovations. And often steep ones at that. Dholakia is the William S.
Let's personalize your content