Harvard Business Review

MARCH 12, 2012

Poor countries will become R&D labs for breakthrough innovations in such diverse fields as housing, transportation, energy, health care, entertainment, telecommunications, financial services, clean water, and many others. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

SEPTEMBER 14, 2011

The world's eighth-largest wind turbine manufacturer may be headquartered in Pune, India, but its main R&D centers are located in the Netherlands, Germany, and Denmark, nations that actively promote wind energy and boast a huge talent pool. Polycentric innovation won't work in organizations that promote groupthink.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

MAY 30, 2014

Not Good at All Google Finally Discloses Its Diversity Record, and It’s Not Good PBS NewsHour Google released its global workforce numbers, revealing that 70% of its employees are men, a number that increases to 83% and 79% if you look only at tech jobs and leadership roles. But some, like Vivek Wadhwa , "don’t buy its excuses."

Short-term 8

Short-term Mass Marketing Long-term Diversity 8

Harvard Business Review

JUNE 27, 2014

For too long, “Africa” has been considered a homogenous mass rather than a multicultural continent of diverse citizens. As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up.

Marketing 9

Marketing Mass Marketing Retail Market Segmentation 9