Remove Diversity Remove Environment Remove Marketing Remove Parcell
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How to Revive a Tired Network

Harvard Business Review

Your relationships are also the best way to change with your environment and industry, even if your formal role or assignment has not changed. Breadth: How Diverse Is Your Network? ” Given a choice between a network heavily skewed to the power players in your firm and a good mix of diverse contacts, which would you choose?

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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? Measuring Marketing Insights. and 2) can we link what consumers hear, read, and view to what they buy and consume?