Coaching Tip

JANUARY 26, 2013

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., For example, a typical Mars plant manager influences associates by his or her ability to pace development of operational systems and innovative approaches. Mars, who died in 1934. Source: FORTUNE, February 4, 2013. ? Barbara A.

Forrester 130

Forrester Brand Cooper Executive Coaching 130

Harvard Business Review

JUNE 27, 2013

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Consider one example. Paul Hagen is a Principal Analyst at Forrester Research where he serves customer experience professionals.

B2C 14

B2C B2B Forrester Budgeting 14