Harvard Business Review

NOVEMBER 4, 2013

Marketers design strategies; sellers implement tactics. Marketers focus on analysis and process; sellers focus on relationships and results. These diverse perspectives often lead to conflict. Sales says, “Marketers are locked in the ivory tower. But the tension created by diverse viewpoints also has a positive side.

Marketing 11

Marketing Market Segmentation Short-term Merchandising 11

Harvard Business Review

JULY 19, 2017

For example: As an early adopter of advanced analytics, the securities industry is now defined by automated, algorithm-centric trading and artificial intelligence-based advisors that outperform professional money managers.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

JUNE 28, 2013

The shifting energy equation, for example, sets the stage for growth. The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MAY 24, 2012

Take, for example, the issue of economic development. Hybrids thus risk mission drift, as they may over time start targeting wealthier and more profitable market segments. These hybrids pursue a social mission while engaging in commercial activities that generate revenues that help them sustain their operations.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JULY 25, 2013

Markets change much faster in developing nations than they do in developed countries, as these examples show. Emerging markets are pretty diverse. Systematically analyzing data across emerging markets therefore increases the ability to anticipate market evolution and consumer behavior.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

DECEMBER 4, 2017

Better results occur when companies complement a manager’s assessment with multiple interviews with diverse people (to off-set the cloning bias), establish a structured process (so comparisons can be made across common factors), and emphasize behavioral criteria (because gut-feel does not scale).

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

Better results occur when companies complement a manager’s assessment with multiple interviews with diverse people (to off-set the cloning bias), establish a structured process (so comparisons can be made across common factors), and emphasize behavioral criteria (because gut-feel does not scale).

Long-term 8

Long-term Short-term Team Succession 8