Remove Diversity Remove Finance Remove Operations Remove P&L
article thumbnail

The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 10
article thumbnail

The Big Picture of Business – The Book of Acronyms

Strategy Driven

My acronym for BUSINESS : B ig-picture U nderstanding S ymbiosis I n N omenclature, E conomics, S ystems, and S ervices WORK : W indows of O pportunity, R equiring K now-how My acronym for GOALS : G etting O rganized A llowing L ifeblood S ystems G rowth O pportunities A nd L egacy S upport THINK : T o H ave I deas, N ew K eys FAILURE : F inding A (..)

P&L 56