Diversity, Fixed Assets and Globalization

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Diversity

Fixed Assets

Globalization

Resolution 2011: Make Your Strategy Coherent

Harvard Business Review

JANUARY 3, 2011

Focus on capabilities rather than just fixed assets: Fixed assets, including brands, are more difficult to leverage across diverse businesses and tend to expire, become obsolete, or give way to related services. Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice.

Strategy

Strategy Fixed Assets Competitive Advantage Long-term

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

MARCH 18, 2011

These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. Assets are important, but they are, increasingly, table stakes in most competitive industries; everyone in the game has them.

Resources

Resources Industry System Strategy

Leadership Digital

Resolution 2011: Make Your Strategy Coherent

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

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