CEOs Should Activate Their Company's Stakeholders
Harvard Business Review
OCTOBER 10, 2011
Together, they are a microcosm of the global economy. Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Having already mobilized diversity suppliers (e.g., In the U.S.,
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