Chartered Management Institute

NOVEMBER 15, 2023

The session was entitled “Technology and Business Collaboration: Leadership and Management” and was moderated by Dr Alan Miller CMgr FCMI (former CMI Hong Kong Regional Board Member). The pandemic has boosted the application of technologies across both public and private sectors.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

We call this phenomenon reverse innovation — any innovation that is adopted first in the developing world, and then later in the developed world. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich. Reverse innovation will become more and more common. Phase 2: Glocalization.

Glocalization 10

Glocalization Mass Marketing P&L Globalization 10

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8