Diversity Management Marketing Tversky 
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978.
Harvard Business Review
JUNE 8, 2012
Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. Since 1950, only 3 of 21 have managed the feat, and none have done so since 1978.
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