Harvard Business Review

OCTOBER 13, 2023

He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor. But in doing so, it also drew attention away from other inclusion gaps.

Prahalad 18

Prahalad Productivity Products Marketing 18

Building Personal Strength

SEPTEMBER 3, 2012

I checked their website and they seem to have quite a diverse array of stylish clothing for young people. The company seems to have a handle on what this market segment likes. The Mothers Against Drunk Driving (MADD) were outraged that clothing that glorifies drinking was being marketed to for under-aged kids.

Market Segmentation 90

Market Segmentation Fashion Diversity Marketing 90

Harvard Business Review

NOVEMBER 4, 2013

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along. Some tension between sales and marketing is healthy and productive. Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives.

Marketing 9

Marketing Market Segmentation Short-term Merchandising 9

Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

JUNE 28, 2013

The societal factors that have made America strong in the past continue today: its diversity, thirst for innovation, entrepreneurship, and institutional support for risk taking. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. Upgrade skills.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 19, 2017

Insurance carriers, which famously clung to decades-old legacy hardware and software, are wholeheartedly embracing analytics-driven systems to target profitable market segments, speed claims payments, reduce fraud, and increase the number and degree of fully automated processes.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

MAY 24, 2012

A hybrid approach is exemplified by startup Frogtek, which develops software for local shopkeepers in emerging markets to more efficiently track their inventory, leading to better purchasing decisions and greater profits. Hybrids thus risk mission drift, as they may over time start targeting wealthier and more profitable market segments.

Entrepreneur 14

Entrepreneur Microfinance Market Segmentation Incubator 14