Harvard Business Review

NOVEMBER 4, 2013

Marketers think in terms of aggregate customer segments; sellers think in terms of individual customers. Marketers design strategies; sellers implement tactics. Marketers focus on analysis and process; sellers focus on relationships and results. These diverse perspectives often lead to conflict. Marketing tasks.

Marketing 11

Marketing Market Segmentation Short-term Merchandising 11

Harvard Business Review

JUNE 28, 2013

There is ample evidence that things are better, trader-driven stock price gyrations notwithstanding. Housing prices have stabilized and are increasing in some regions. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MAY 24, 2012

Commercial microfinance organizations are perhaps the best-known hybrid organizations, but social entrepreneurs now use hybrid models to address a diverse set of social issues that includes hunger, healthcare, economic development, environment, education, housing, culture, law, and politics.

Entrepreneur 15

Entrepreneur Microfinance Market Segmentation Incubator 15

Harvard Business Review

JULY 25, 2013

Plastering Louis Vuitton''s LV or Gucci''s G all over their products was critical for those companies to earn premium prices. Emerging markets are pretty diverse. Systematically analyzing data across emerging markets therefore increases the ability to anticipate market evolution and consumer behavior.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

Harvard Business Review

OCTOBER 24, 2014

In addressing the billion-dollar adherence problem, Vitality (since acquired by NANTHEALTH ) considered the interests of the players in the diverse ecosystem, including pharmaceutical companies, retail pharmacies, and health care providers. So instead of creating another pill dispenser, it launched a compliance-enhancing system.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JUNE 27, 2014

For too long, “Africa” has been considered a homogenous mass rather than a multicultural continent of diverse citizens. As this untapped market captures global attention, it also offers marketers a chance to leapfrog the legacy of mass marketing and reinvent the field from the ground up.

Marketing 9

Marketing Mass Marketing Retail Market Segmentation 9