thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. Today’s markets are rapidly becoming highly fragmented, reflecting diverse customer needs.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

SEPTEMBER 26, 2014

These super geos were local profit pools that were concentrated and big enough to offer big ROI upside for marketing and sales. Sometimes it’s not immediately obvious why some geographic markets are such big consumers of a particular product. Certain local markets have the right ingredients to ripen demand.

Marketing 9

Marketing Mass Marketing ROI CRM 9

Harvard Business Review

AUGUST 21, 2018

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. So, what’s the result?

Mass Marketing 13

Mass Marketing Technology Contract Manufacturing Insurance 13

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. You need to innovate for India, not simply export to India.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

APRIL 25, 2011

Making the case for investments that produce social impact as well as market returns is not a discussion most executive directors want to have with their board — or their financial stewards on Wall Street. Large corporations know more about opportunities in Chinese markets than they do about opportunities in US cities.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

APRIL 25, 2012

So many factors — not the least of which include testing a larger, more diverse sample of people — contribute to the accuracy of any study. The TV included many of the teens' suggestions, but didn't catch on in the mass market. Of course not.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

JANUARY 3, 2013

Collectively, they're spawning a range of efficient new "as-a-service" business models in industries as diverse as accommodation, transportation, household appliances, and high-end clothing. One of my favorite classroom examples is GirlMeetsDress.)

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9