Remove Diversity Remove Marketing Remove Organization Remove Parcell
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How to Revive a Tired Network

Harvard Business Review

Your network’s strategic advantage and, therefore, the extent to which it helps you step up to leadership, depends on three qualities: Breadth: Strong relationships with a diverse range of contacts. Breadth: How Diverse Is Your Network? Dynamism: A dynamic set of extended ties that evolves as you evolve.

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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? Measuring Marketing Insights. and 2) can we link what consumers hear, read, and view to what they buy and consume?

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Case Study: How Would You Save This Farm?

Harvard Business Review

Instead of the cotton, grains, and melons they’d grown when Pete was young, Walker now specialized in products that were mainly grown in California, such as almonds, pistachios, and tomatoes; market dominance meant they could pass some of the higher water costs on to consumers. Organics were another option. But not water.