How to Communicate in Times of Crisis
Marshall Goldsmith
APRIL 26, 2019
In crisis, you want to say as much as you know, but no more than that, because you will get hammered if you do not state the facts. In crisis communication there are only 3 avenues you can take, really only three things you can say: The first is “I didn’t do it.” If you didn’t do it, just say that.
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