Drucker Govindarajan Marketing Technology 
Marshall Goldsmith
FEBRUARY 8, 2018
Frances Hesselbein – Former CEO, Girl Scouts of America and Peter Drucker Foundation. Authority on new technology and communication. Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Three iconic leaders inspired the 100 Coaches project.
Harvard Business Review
DECEMBER 27, 2010
Innovation is more than whiz-bang technology; consider different strategic intents (e.g., new product, distribution channel, marketing approach). As Drucker said, "the customer rarely buys what the business thinks it sells him;" look for a job-to-be-done, an important problem that is not adequately solved by current solutions.
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