Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers
Strategy Driven
OCTOBER 21, 2011
Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. As the late business guru Peter Drucker said: The sole purpose of business is to serve customers.
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