Early Adopters Finance Marketing Wilde 
Harvard Business Review
JUNE 8, 2018
Impact investors over the past decade largely focused on proving that impact investments could achieve a “market rate” or above return profile. Making something wildly profitable will of course attract the attention of financial markets, and thus increase the chances it will scale effectively. By 2010, they had succeeded.
Harvard Business Review
SEPTEMBER 22, 2011
Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. Truly reliable feedback and metrics. A clear link to financial and strategic outcomes.
Expert insights. Personalized for you.
8 
Let's personalize your content